Privacy Policy

Your privacy is important to us. This Privacy Policy explains how ADAVA (“we,” “our,” or “us”), found at https://www.adavamarketing.com (or your final website URL), collects, uses, and protects your personal information when you visit our website or interact with our services.

WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?

Information You Provide to Us

We collect personal information that you voluntarily provide, such as your name, email address, or business details. This may occur when you submit a contact form, request a quote, subscribe to a newsletter, create an account, or purchase services or digital products from us. If an account is created, we store your username and preference information; however, your password is encrypted and never visible to us.

We may also receive information about you from third-party platforms such as Facebook, Instagram, or Google when you choose to interact with us, log in through their systems, or connect your account. If you link one of these services to your profile, we may access your name, email address, and profile picture associated with that account.

In addition to information you directly provide, we automatically collect certain data about your device and browsing activity. This includes your IP address, browser type, operating system, referring website, pages viewed, and the dates and times you accessed the website. We may also record actions you take on the site, such as links clicked.

Our website uses cookies, small files stored on your browser—to help personalize your experience, analyze usage patterns, track performance, and improve overall functionality. Session cookies expire when you close your browser, while persistent cookies remain until deleted. These cookies may also be used by third-party tools such as Google Analytics.

If you choose to share confidential business information with us through contact forms or uploads, this information is handled with strict confidentiality. It is only accessible to ADAVA employees or contractors directly involved in providing services to you, and you will always be aware of who has access to your information.

How ADAVA Uses Your Information

We use the information we collect to operate and maintain our website, create and manage client accounts, respond to inquiries, deliver purchased services, and provide customer support. Your information may also be used to send administrative communications such as confirmations, policy updates, or security alerts, as well as promotional content such as newsletters, from which you may unsubscribe at any time.

We may use this information to analyze performance, improve user experience, and track advertising effectiveness. In some cases, information may be used to help prevent unauthorized or illegal activity and protect the security of our website and business operations.

Third-Party Access to Your Information

We may share your information with third parties only when you explicitly authorize us to do so or when necessary to operate our business. Our website uses third-party service providers whose access to personal information is governed by their own privacy policies.

We currently use services such as Google Analytics, which provides insight into website activity and may collect your IP address, and Adava+ CRM and associated platforms, which manage website functions, client accounts, email communications, and service delivery. These systems allow us to store names and email addresses for communication purposes.

We do not sell or disclose your personal information unless required by law or in connection with a business acquisition, merger, reorganization, or similar corporate event.

Publicly Visible Information

If you choose to leave comments, testimonials, or similar content on our website, the information you include may be publicly visible to other users.

Cookie Usage

Our website uses cookies to store visitor preferences, record activity patterns, ensure users are not repeatedly shown the same advertisements, personalize content, and support analytics and advertising functions. Cookies may also be used by third parties such as Google Analytics.

You may disable or delete cookies through your browser settings at any time. However, doing so may affect certain functions of the website and limit your user experience.

Advertising Practices

Our site may use third-party advertising companies that display ads when you visit the website. These companies may use cookies to deliver personalized content. We may also participate in retargeting campaigns with platforms such as Google, Facebook, or Instagram, which display ads based on your previous interactions with our site.

ADAVA may participate in affiliate programs that track purchases made through referral links. Clicking an affiliate link may cause a cookie to be placed on your browser for commission tracking. Our newsletters may contain tracking pixels that allow us to understand engagement, such as when emails are opened or which links are clicked. This information helps us tailor future content but is not shared with third parties.

Sensitive Information

We ask that you do not submit sensitive personal information, including social insurance numbers, health information, political or religious beliefs, criminal history, or trade union membership. If such information is voluntarily provided, it will be handled in accordance with this Privacy Policy, but we strongly discourage sharing it.